Affordable Premium Optics. Crafted in the UK.
Premium quality without the premium markup.
We manufacture to the same international standards and with the same class of equipment as global brands. The difference is price transparency, not optical performance.
EverClear is manufactured by Principal Optical Glazing (POG), a UK laboratory with decades of experience across single vision and advanced progressive designs.
We built EverClear to deliver that same manufacturing excellence directly to patients. No middleman. No brand tax.
We saw identical technologies sold at wildly different prices. EverClear is a commitment to transparency, quality, and fair value.
Equipment: Satisloh VFT-macro freeform surfacing, Satisloh MC-380-X-2 vacuum coating systems, Huvitz HLM-9000 wavefront verification – comparable to major global labs.
Standards: BS EN ISO 21987:2017 tolerances and multi-point QC.
Pricing: No celebrity endorsements or heavy ad budgets. Just fair value.
Equipment and processes aligned to ISO standards for consistent optics.
UK production for tight QC and reliable turnaround.
No brand premium. No hidden fees.
100% inspection. If it fails, we remake it.
Available exclusively through POG Lenses.
Ongoing investment in modern optical technologies.
CE/UKCA compliant. Conforms to ISO 8980 series.
Reliable UK timelines and communication.
Clear pricing and dependable supply for practices.
UK Manufactured
Lens Types
Pairs Sold
Typical Saving vs High-Street
Compliant Standards
Available exclusively through POG Lenses. Premium optics without the premium price.
At EverClear by POG, we believe in excellence, performance, and fairness. Our hiring and promotion decisions are based entirely on merit, capability, and contribution to results.
We are not influenced or pressured by external agendas or quota systems. We select and develop people because they are the best fit for the work, not to satisfy political or social trends.
We provide equal opportunity to all qualified individuals in compliance with all applicable employment and anti-discrimination laws. Our focus is on professional integrity, accountability, and the pursuit of excellence across every role.