Privacy Policy

Effective Date: October 2025  |  Company: EverClear by POG, manufactured by Principal Optical Glazing Ltd

1. Introduction

This Privacy Policy explains how we collect, use, store, and protect your personal information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

EverClear by POG ("we", "us", "our") is a division of Principal Optical Glazing Ltd, a UK-based optical manufacturer and supplier of ophthalmic lenses. We are committed to handling your data lawfully, fairly, and transparently.

2. Data Controller

Principal Optical Glazing Ltd acts as the Data Controller for data collected through everclearbypog.co.uk.

3. What We Collect

a. Directly Provided Data

• Name, business name, and contact details (email, phone).
• Enquiry or order details submitted via web forms or email.
• Any files or optical prescription data provided voluntarily for quotation or fulfilment.

b. Automatically Collected Data

• IP address, browser type, operating system, device type.
• Site usage statistics (pages visited, duration, clicks).
• Cookie data (for analytics and functionality).

We do not knowingly collect data from minors or use automated decision-making for profiling.

4. Legal Basis for Processing

• Contractual necessity: to process enquiries, quotations, and orders.
• Legitimate interests: to improve site functionality and communication.
• Consent: where you agree to cookies or subscribe to communications.
• Legal obligation: where required by applicable UK law.

5. How We Use Your Data

• Responding to enquiries and providing quotations.
• Processing and fulfilling orders for ophthalmic lenses.
• Improving website functionality and user experience.
• Complying with legal and regulatory requirements.

6. Data Retention

We retain personal data for as long as necessary to fulfil the purpose it was collected for, or as required by law. Enquiry data is typically retained for 2 years. Order data is retained for 7 years for legal and tax purposes.

7. Your Rights

Under UK GDPR you have the right to: access your data, correct inaccuracies, request deletion, restrict or object to processing, and data portability. To exercise any right, contact us at support@poglenses.co.uk.

8. Cookies

We use cookies for functional and analytical purposes. See our Cookie Policy for full details.

9. Third Parties

We do not sell your data. We may share data with trusted processors (e.g. hosting, analytics) under data processing agreements. All third parties are GDPR-compliant.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure.

11. Changes to This Policy

We may update this Privacy Policy. Material changes will be noted on this page with an updated effective date.