Effective Date: October 2025
Company: EverClear by POG, manufactured by Principal Optical Glazing Ltd
Contact Email: lenses@everclearbypog.co.uk
Registered in: United Kingdom
1. Introduction
This Privacy Policy explains how we collect, use, store, and protect your personal information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
EverClear by POG ("we", "us", "our") is a division of Principal Optical Glazing Ltd, a UK-based optical manufacturer and supplier of ophthalmic lenses to professional clients.
We are committed to handling your data lawfully, fairly, and transparently.
2. Data Controller
Principal Optical Glazing Ltd acts as the Data Controller for data collected through everclearbypog.co.uk.
3. What We Collect
We collect and process the following categories of personal data:
a. Directly Provided Data
- Name, business name, and contact details (email, phone).
- Enquiry or order details submitted via web forms or email.
- Any files or optical prescription data provided voluntarily for quotation or fulfilment.
b. Automatically Collected Data
- IP address, browser type, operating system, device type.
- Site usage statistics (pages visited, duration, clicks).
- Cookie data (for analytics and functionality).
We do not knowingly collect data from minors or use automated decision-making for profiling.
4. Legal Basis for Processing
We process personal data under the following legal bases:
- Contractual necessity: to process enquiries, quotations, and orders.
- Legitimate interests: to improve site functionality and communication with professional clients.
- Consent: where you agree to cookies or subscribe to communications.
- Legal obligation: to maintain accurate business and tax records.
5. How We Use Your Information
- To respond to your enquiries and provide customer support.
- To manage business accounts and process B2B orders.
- To maintain internal records, accounting, and compliance documentation.
- To analyse website usage and improve content or usability.
- To comply with legal and regulatory obligations.
We do not sell, rent, or trade your personal information.
6. Data Retention
- We retain business-related data for up to 7 years in line with accounting and regulatory requirements.
- Email correspondence may be retained for audit and compliance.
- Website analytics data is anonymised or pseudonymised within 26 months.
7. Data Sharing and Transfers
We may share limited data with:
- IT and hosting providers under strict confidentiality agreements.
- Professional advisers (legal/accounting) for compliance.
- Law enforcement or regulators when legally required.
We do not transfer personal data outside the UK or EEA unless adequate safeguards are in place (UK GDPR Chapter V compliance).
8. Your Rights
You have the right to:
- Access your data.
- Request correction or erasure.
- Object to or restrict processing.
- Withdraw consent at any time (where applicable).
- Lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Requests can be made to lenses@everclearbypog.co.uk.
9. Security
We apply appropriate technical and organisational measures, including:
- Encrypted email transport (TLS/SSL).
- Access-controlled data systems.
- Secure UK/EU-based hosting.
- Regular audits and data minimisation.
10. Changes to This Policy
We review this policy periodically. Updates will be posted on this page with a revised effective date.
